VISUAL IDENTITY
The Bureau’s visual identity draws from administrative aesthetics and classic tourist paraphernalia, creating a sense of legitimacy while quietly repurposing bureaucratic language. The colour palette— industrial blues, safety orange, and muted beige—echoes the visual codes of logistics, while the typography balances functional clarity with archival weight. Logos emblazoned on patches, stickers, and uniforms, borrow from both government agencies and expedition emblems, positioning the Bureau as both observer and embedded agent within operational landscapes.